Author: David Watkins

Publication Date: Jun 28 2012

Pages: 12

Report Type: ConsumerMetrix Bulletin

 Consumer Surveys

Profiling Free and Pay TV UK Households

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Report Summary:

Only 10% of UK households have not paid for television, video or cinema during the past year. Freeview has a 50% share of some lower income households, but falls to less than a quarter in higher income groups. To complement the recent eForum seminar on the future of free-to-air TV, this Bulletin profiles pay and free TV households, including Sky Digital, Virgin Media and Freeview, in the UK.

Table of Contents

  • Introduction
  • Key Survey Findings
  • TV Households: Percentage paying for TV, video or cinema
  • Major digital TV platforms: age profiles
  • Major digital TV platforms: household income profiles
  • Major Digital TV Platforms: Household Penetration By Income Group
  • Major digital TV platforms: age profiles
  • What Is ConsumerMetrix?
  • ConsumerMetrix: Survey Methodology
  • Key Contacts

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