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Will BBM Channels Give Enterprises What They Need Socially

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Report Summary:

When BlackBerry announced its plans to take its BBM messaging service cross-platform, it was welcome news to those who left the platform for Android or iOS, but still missed the BBM experience and its active communities. Bringing those users back into the fold is going to be critical to BlackBerry’s other BBM initiative – BBM Channels, a social networking extension that businesses can use to interact and promote their brands to what we know to be a highly engaged base of users. BlackBerry announced BBM Channels in May with an initial list of features mainly for users, but more recently aired details on other features designed for enterprises to build, interact and track their brands’ followers.

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