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The State of the Mobile Enterprise Business Application Market

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Report Summary:

Last year saw continued growth in the mobile enterprise business software market. Companies rolled out new business applications to help deal with changing customer, employee, and partner expectations, as employees become more mobile. The growth worldwide of cellular networks, proliferation of mobile devices, and the need to stay connected in an individual’s personal life, are quickly finding their way into the enterprise.

Strategy Analytics expects the mobile enterprise business applications market will top $40.5 billion in 2015 and grow to $63.0 billion by 2020. This is a market consisting of collaboration/productivity (text messaging, image messaging, email & calendaring, productivity/content authoring, instant messaging/presence, and conferencing), and business process (CRM and ERP) applications. This report examines the market for mobile business applications, including development, deployment and prioritization, including an assessment of changing worker behaviour.

Table of Contents

1. Executive Summary 3
2. Mobile Enterprise Business Application Market Size 4
3. Mobile Business Application Development Takes Centre Stage as BYOD Adoption Increases 8
3.1 Mobile Application Management 10
4. Mobile Business Application Survey Findings 12
4.1 Primary Types of Applications Organizations are Looking to Offer on Mobile Devices 12
4.2 Who Will Receive the Most App Development Attention 13
4.3 Types of Mobile Application Being Prioritized By LOBs 14
4.4 Mobile Business App Development Types 15
4.5 Distribution and Installation Of Mobile Business Applications 16
4.6 Closing the Mobile App Gap 17
5. Conclusions 18

Figure 1: Global Mobile Enterprise Business Application Revenue 2015-2020 ($M) 5
Figure 2: Global Mobile Enterprise Business Application Users, 2015-2020 (M) 6
Figure 3: BYOD Smartphone Growth 2011-2014 11
Figure 4: What are the primary categories of applications your organization is looking to offer on Mobile Devices in the next 12 months? 12
Figure 5: Which LOBs in your company will receive the Most App Development attention over the next year? 13
Figure 6: For the LOB selected in the previous question, what mobile application categories will this LOB concentrates its mobilization efforts on over the next year? 14
Figure 7: What are the percentages of desktop and mobile applications developed for your organization for the following development types? 15
Figure 8: How do you manage the distribution and installation of mobile business applications at your organization? 16
Figure 9: What percentages of mobile applications are currently being developed for your organization in the following formats, and which ones do you expect to develop in 12 months? 17

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