Last year saw continued growth in the mobile enterprise business software market. Companies rolled out new business applications to help deal with changing customer, employee, and partner expectations, as employees become more mobile. The growth worldwide of cellular networks, proliferation of mobile devices, and the need to stay connected in an individual’s personal life, are quickly finding their way into the enterprise.
Strategy Analytics expects the mobile enterprise business applications market will top $40.5 billion in 2015 and grow to $63.0 billion by 2020. This is a market consisting of collaboration/productivity (text messaging, image messaging, email & calendaring, productivity/content authoring, instant messaging/presence, and conferencing), and business process (CRM and ERP) applications. This report examines the market for mobile business applications, including development, deployment and prioritization, including an assessment of changing worker behaviour.