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Is BlackBerry Mobile Fusion the Answer to Managing Mobile Consumerization of the Workplace

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Report Summary:

It has been a challenging year for BlackBerry maker Research-In-Motion. Despite maintaining Smartphone leadership of a number of key markets, the vendor has been challenged by lower than expected PlayBook sales and poor press coverage following its service outage in October 2011. It has also been struggling with the rampant development of IT consumerization that has seen Apple iOS and Android devices surge into organizations, while attempting to maintain its leading position in the business Smartphone market.

This insight analyses and assesses RIM’s announcement of BlackBerry Mobile Fusion, due for general release in March 2012 and created with its acquisition of Mobile Device Management (MDM) company Ubitexx, and RIM’s evolution of its BlackBerry Enterprise Server (BES), designed to manage, for the first time, not only BlackBerry devices, but also iOS and Android devices.

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