Mobile_WorkforceMobile Workforce

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Author: Gina Luk
Publication Date: Feb 02 2010
Pages: 5
 Report Type: Insight, Word

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Mobile Workforce

Is Android Well Placed for Googles Enterprise Ambitions



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Report Summary:

Much attention has been given to the growing significance of consumer smartphone platforms and their increasing relevance in the Enterprise mobility market. From the lower echelons of an organisation, through to senior C-level executives, there has been increasing pressure on IT departments to support consumer purchased smartphones for business use. The Android platform has recently been surrounded by additional hype and excitement resulting from the recent release of Google's own handset, Nexus One, which offers high levels of user-customisation, social networking integration and a 'desktop-like' mobile browsing experience. While Google has stated that its next smartphone, will be more targeted at enterprise use, this insight analyses Android features and functions, but more importantly looks at the OS in the context of Google’s wider intentions for the Enterprise market.

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