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Google’s Android B2B Evolution

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Report Summary:

Google’s Android platform has, from its inception, been an open-source platform, and has consequently been the choice of platform for OEMs producing mobile devices for the mass market. Android has evolved over the years, adding new features, and tackling new challenges. The B2B market has emerged as the new frontier, offering a vast opportunity.

This report looks at how Google has made Android “Enterprise-ready.” How will it evolve its Pixel line and differentiate itself in a crowded Android device market?

Table of Contents

1. Google Android Background 3
1.1 Android “Forks” Emerge 3
2. Enterprise emerges as major opportunity for Android 5
2.1 EMM (Enterprise Mobility Management): The Problem with Android Device Administrator (DA) 7
2.2 Fragmentation Emerges in making Android Secure for Business 8
2.3 Google Begins to Address Android for B2B with Android for Work 9
2.4 Google Tackles Android Fragmentation with Android Enterprise 9
2.4.1 Android Enterprise Components 10
2.4.2 GMS(Google Mobile Services) 12
2.5 Additional Google Initiatives for B2B 13
2.5.1 Android Enterprise Recommended 13
2.5.2 Android Enterprise Essentials 14
2.5.3 Google Play App Vetting 15
3. Conclusions: Google B2B Device and Strategy Direction 16
3.1 Google Mobile Devices: Evolution of Pixel 16
3.2 Google Builds its own Application Processor 17
3.3 Pixel 6: Google’s most “Enterprise-ready” smartphone yet? 18
4. Analyst Contacts 19


Figure 1: Android vs Apple 5
Figure 2: Changes to Brand Since Covid-19 7
Figure 3: Android Enterprise Mobility Evolution 12
Figure 4: Pixel 6, Google’s first smartphone with its in-house Tensor application processor (expected 2H 2021) 17

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