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Global Business Smartphone Shipments Forecast Q1 2014 Update
Corporate purchasing of smartphones for business users will continue to increase over the next 5 years in the wake of the BYOD volumes, but will maintain a near constant proportion of the overall smartphone market as it increases 67% over the same period. A surge in CL purchasing during the second half of 2013 alongside a BYOD market holding more than twice the volume suggests the unstoppable BYO trend is adding to business mobility footprint rather than replacing significant volumes of corporate-owned devices. This forecast is developed alongside Strategy Analytics’ quarterly tracking of corporate-liable and personal-liable smartphone sales. It delivers our best expectation for how these two business-focused segments will progress regionally, as well as at the country level in North America and Western Europe over the next five years.