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European Operators Risk Missing BYOD Revenue Potential
BYOD continues to be one of most significant trends to ever hit the enterprise mobility market, but the EMEA region has so far sat it out. Issues ranging from high roaming tariffs when crossing borders that keep resistance high with users and enterprises, to unique country laws and employment regulations that complicate BYOD policies for multinational corporations, to European operators wanting to preserve the stability that comes with corporate contracts, BYOD in EMEA hasn’t stood a chance. Operators are ultimately the enablers, and the first one to figure out how to support BYOD across EMEA is in for a windfall.