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Chasing Clouds Largest Opportunities Can be Found Inside Existing Businesses and Customers
If you focus just on the frequency that clouds are mentioned by business customers, providers, analysts and press, you would think that cloud computing is a huge new opportunity that has already taken over the lion’s share of information and communications technology (ICT) industry provider revenues and customer spending. The reality for most IT software, hardware and service providers, other than cloud natives such as Amazon, Google and Salesforce, is that cloud products and services still contribute a tiny portion of revenue. This Insight examines how much cloud related revenue represents today and in the next several years for ICT providers and what that means for the business and market strategies that should be considered when chasing cloud opportunities.