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Can IBMs Strategy to Build Customer Private Clouds and IBM and Partner Cloud Services Protect its One Hundred Billion Dollar Business

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Report Summary:

With a $100B IT software, hardware and services business, IBM faces significant risk when major industry or customer shifts occur. In response to high customer demand for cloud computing, IBM stated a goal of reaching $7B in annual cloud revenue by 2015 and began modifying its product and service portfolios and pursuing partnerships with service providers to become a leading provider of diverse cloud solutions. This Strategy Analytics Insight examines the impact that the cloud will likely have on IBM’s current hardware, software and consulting businesses and presents our estimates of historical and forecasted IBM cloud revenue from 2010 through 2015 by type (hardware, software, consulting services, and cloud services). It also examines IBM’s cloud product and go-to-market strategies that focus on providing the building blocks and expertise for building private clouds in customer data centers and public and private cloud services hosted by IBM and service provider partners.

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