Mobile_WorkforceMobile Workforce

Mobile Workforce

BlackBerry Passport Productivity drives a new form factor

Please contact us to discuss pricing Contact Us

Report Summary:

BlackBerry launched its latest smartphone this week – the Passport – so named because it is almost exactly the size of a regular passport document. BlackBerry claims that the target market for the device is primarily enterprise users, although its novelty may interest a specific portion of the consumer market. The focus on the enterprise segment is considered a logical choice for its devices efforts. The broader smartphone market is one that favours economies of scale in order to drive down component pricing and build momentum for ever increasing market budgets, such as those of Samsung. We do not believe that this is would be a viable strategy for BlackBerry. In our view, the device demonstrates a new form factor to improve mobile productivity rather than an effort to secure market share of the overall smartphone market. As such, it is likely to appeal most to those who value BlackBerry’s leadership in enterprise mobility management and secure messaging, and its relevance is primarily as one component of that ecosystem.

For more information about our services please contact us or email


  • This report is available for individual purchase.
  • US and global visitors can buy this report for $0.
  • UK visitors will be charged £0.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left