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Author: Andrew Brown
Co Author: Gina Luk
Publication Date: Sep 16 2019
Pages: 12
Report Type: Report, Word
Mobile Workforce

Apple continues to Quietly Build out its Enterprise Strategy

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Report Summary:

At its annual September event, Apple introduced three new smartphones models: the iPhone 11, 11 Pro, and 11 Pro Max with enhanced chipsets, richer screens, and longer battery life. It also introduced a new Apple Watch, iPad, a dedicated iPad OS, iOS13 and a variety of other consumer services. Enterprise announcements were conspicuous by their absence, but that doesn’t mean that Apple hasn’t been busy improving its B2B approach.

It is no secret that the business market represents major opportunities for vendors such as Apple, especially with slowing device sales in developed markets. This report draws on the event announcements and Apple’s recent initiatives and assesses their implications for the enterprise.

Table of Contents

1.           Executive Summary        3

2.           Apple Enterprise Developments              4

2.1         Device and OS: Adding new Enterprise Features              4

2.2         iPad OS Arrives 4

2.3         iOS13 adds more Enterprise Features    6

2.3.1     File Management            6

2.3.2     Single Sign-On (SSO)       6

2.4         Apple simplifies MDM (Mobile Device Management)/EMM (Enterprise Mobility Management) Integration         7

2.4.1     User Enrolment in iOS13             7

2.5         Continued Enterprise Software Partnerships      8

3.           Apple vis-à-vis Samsung and Huawei in the B2B Mobile Device Market   9

4.           Conclusions       11

5.           How Can We Help You?               12



Figure 1: Split view on the new iPad OS  5

Figure 2: User Enrolment on iOS13          7

Figure 3 - The Global B2B Smartphone Market by Vendor            10

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