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Mobile Workforce

2012 Western Europe Enterprise Survey - Mobile Operators as a Channel for SMBs

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Report Summary:

In an ever-flattening world, small and midsize businesses (SMBs) have more opportunities to expand and accelerate growth and increase profitability. Just like their large enterprise counterparts, SMBs (with 1 to 250 employees) seek growth and new opportunities through their mobile workforces. The smartphone and tablet market specifically and the mobility market generally in Western Europe is dynamic. The playing field for smartphones and tablets is crowded and competitive and the SMB segment is a serious user of mobile applications. This document provides survey findings concerning trends and developments in the SMB segment. It also presents a view of mobile cloud developments created as part of key Mobile Operators’ (Vodafone, Orange, T-Mobile/T-Systems and Telefónica) core services and their strategies to meet SMB IT needs in Western Europe.

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