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Global Business Smartphone Shipments Quarterly Tracking Q1 2014



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Report Summary:

Smartphones purchased for business use by enterprises and by individuals to be used for business purposes grew 24% YoY in 1Q 2014. The pace and popularity of BYOD assured its unit sales would nearly double the quantity purchased as corporate liable devices, but when looking at YoY growth, corporate liable more than doubled the pace that BYOD increased in Q1, signifying strong demand after a period of delayed purchasing and upgrades. This file tracks quarterly business smartphone volumes purchased by enterprises (corporate liable) and BYOD volumes (personal liable) which are smartphones purchased by individuals and used in a business capacity. Volume is tracked at a regional level and by mobile platform and is devised through proprietary end-user research in conjunction with industry player guidance.

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