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LG Uplus 5G Strategy Update



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Report Summary:

LG Uplus’ experience in the world’s most advanced 5G market provides useful lessons for operators on what is required to stimulate demand and value. Continuous service development has been key to its XR service success, while ecosystem collaboration and customer co-creation have unlocked enterprise opportunities in a post-pandemic market environment. Based on Strategy Analytics’ discussions with senior executives at LG Uplus, this report provides perspectives on what is required for operators to unlock short-term 5G value.
Table of Contents

Executive Summary 4
South Korea’s macro environment & 5G progress 5
  5G market status and growth 5
  Pop culture: driving content demand and exports 6
  Digital New Deal for post-Covid-19 recovery 8
  CSP 5G B2B opportunities 9
  LG Uplus’ 5G network progress 11
5G B2C market dynamics and the role of XR content 12
  XR Service Evolution 12
  Snapshot of 2019 12
  Snapshot of 2020 12
  XR Device Bundling 14
  XR Strategy Evolution 15
  Partnership, Partnership, Partnership 15
  Continuous Service Development & Range of Content 15
  Has it been a Success? 16
LG Uplus positions for growth in 5G B2B 17
  Vertical market opportunities and B2B partnerships 19
  5G opens up new IoT use cases 20
  5G B2B use case examples 21
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5G

How do you make a return on the large investments into mobile infrastructure required for 5G? How do you meet consumers requirements for a better service whilst being sensitive to price changes? And how do vendors present their value proposition to gaining a worthwhile share of the market?

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