M2MEnterprise IoT


Who Will Make Money in the Internet of Things?

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Report Summary:

Despite prognostications of trillions in value and billions of connected devices within the next five-to-seven years, who will really make money in the Internet of Things? Vendors are going all out to monetize their products, solutions and services. But organizations are struggling to identify IoT’s business and technology benefits. Only 14% of companies worldwide currently deploy IoT solutions. IoT’s true revenue potential lies in the value-add provided by Big Data, Predictive Analytics and services. This Report examines the chief business and technology drivers and identifies the challenges to deploying and monetizing IoT. It also details the IoT vendors and IoT market segments like Industrial IoT and Healthcare.

Table of Contents


1.       Executive Summary  4

2.       Introduction  5

2.1     Defining the Internet of Things (IoT) 6

2.2     Defining Total Cost of Ownership (TCO) 7

2.3     Measuring IoT Total Cost of Ownership (TCO) 8

2.4     Return on Investment in IoT Environments  10

2.5     The TCO and ROI Value Proposition in IoT Environments  11

3.       IoT Adoption Drivers: Value Added Services, Analytics  12

3.1     IoT Users Want Practical Solutions that Solve Real Business Issues  13

3.2     Identifying Specific IoT Revenue Streams  14

4.       Defining the IoT Value Chain  17

4.1     IoT Value Chain from Commodity Components to Value Added Services  17

4.2     IoT and Mobile Network Operators (MNOs) 19

4.3     Connectivity  20

4.4     Sensors, Gateways  20

4.5     IoT Analytics and Applications  21

4.6     Services  22

4.7     Security and Data Privacy  23

4.8     Regulatory Compliance and Legal Frameworks  25

5.       Identifying IoT Revenue Opportunities  26

5.1     Who Will Make Money in IoT?  26

6.       IoT Mergers & Acquisitions Ramp Up  30

6.1     IoT: Who’s Buying Whom?  31

7.       IoT Money Makers  33

7.1     Industrial IoT  35

7.2     IoT Healthcare: Prognosis Excellent 38

8.       Solid IoT Infrastructure Needed to Drive Revenue  41

8.1     The IoT Benefits to Vendor Revenue Potential 42

9.       Big Data Analytics: The IoT Differentiator 44

10.     Vendor Checklist for Selling IoT Solutions  49

11.     Conclusions  51

11.1   Recommendations for Vendors  53

12.     Contact the author of this report: 54



Figure 1 : Total Cost of Ownership Aims to Identify, Capture & Lower Cost Throughout IoT Lifecycle. 8

Figure 2: IoT Users Identify Primary Benefits. 12

Figure 3: Planned IoT Deployments by Types of Services, Analytics Solutions. 14

Figure 4: IoT Revenue Percentages by Product, Service Type 2015 - 2020. 15

Figure 5: IoT Value Chain. 17

Figure 6: IoT Mergers and Acquisitions 2010 - 2015. 30

Figure 7: Industrial IoT Simplifies Integration, Improves Productivity. 35

Figure 8: The IoT Value Proposition. 42

Figure 9: IoT Big Data Analytics Worldwide Revenue Forecast 2015 – 2022 (Billions USD) 45


Table 1: IoT Vendor Products, Solutions, Platform & Services. 27

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