M2MEnterprise IoT


Sunrise: Maximising 5G Potential in Multiple B2C and B2B Markets

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Report Summary:

Sunrise was one of the first operators to launch commercial 5G services. With a launch strategy targeting multiple B2C and B2B markets, including consumer smartphones, fixed wireless access, horizontal enterprise services, and industry verticals, it is certainly looking to maximize its short term revenue potential. Strategy Analytics conducted interviews with a number of executives at Sunrise in October 2019 to discuss its overall 5G strategy and market positioning.
Table of Contents

1. 4G and 5G Market Status in Switzerland
  1.1 Regulatory Environment: 5G Spectrum Licensing and Status of EMF Legislation
  1.2 Mobile Service Environment: Unlimited Plans, ARPU & Usage Trends
2. Sunrise’s 5G Network Deployment and Evolution
3. Sunrise’s 5G Service Launch Strategy
  3.1 5G FWA Proposition and Customer Acquisition Strategy
  3.2 5G B2C Mobile Service Evolution
  3.3 5G B2B Connectivity as part of Enterprise Services Portfolio
    3.3.1 Sunrise’s positioning in the 5G Enterprise Value Chain
    3.3.2 Joint Innovation Center (JIC) helps Sunrise B2B Partnerships
    3.3.3 5G eMBB an early mover
    3.3.4 5G opens up SaaS
    3.3.5 5G opens up SD-WAN opportunities
    3.3.6 5G opens up IoT use cases
  3.4 5G Vertical Market Use Case Examples
    3.4.1 Smart manufacturing: Georg Fischer
    3.4.2 Smart Farming: Agroscope Tänikon
4. Sunrise’s 5G Positioning: Lessons for Operators
5. How Can We Help You?

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