M2MEnterprise IoT


LiveWorx 2018: PTC Positioned Strongly for Digital Transformation & IoT

Report Summary:

Strategy Analytics' IoT Analysts attended PTC’s LiveWorx 2018, held in Boston from June 17th to 20th, 2018. PTC describes its LiveWorx event as “a global technology conference and marketplace for solutions engineered for a smart, connected world”. It showcases PTC’s solutions and partnerships in conjunction with its customers. During the event, PTC offered a comprehensive overview of where the company is today and its vision for the future; it used the opportunity to announce major new partnerships that will help drive it forward as a key player in the Digital Transformation strategy of many companies.

This report assesses the event announcements and developments from key strategy sessions and looks at PTC’s opportunities in the context of the broader Digital Transformation and IoT space in particular.

Table of Contents

1. Executive Summary 4
2. Questions Answered in this Report 6
3. From a Place to a Pace: LiveWorx 2018 7
3.1 The President and CEO Address: Prepare to Change 8
3.2 ANSYS Partnership Drives Cost out of the Engineering Design Phase 9
3.2.1 Strategy Analytics View on Ansys Partnership: Both companies benefit, combined offering is a stronger CAD/simulation player against larger vendors, underpinned by unique IP (intellectual property) 10
3.3 Microsoft Partnership Leverages $5 Billion Investment, Speeds Time-to-Market 10
3.3.1 Strategy Analytics View on Microsoft Partnership: Upsides are clear as Microsoft a preferred IoT vendor, turnkey end-to-end offering is easier to deliver 10
3.4 Rockwell Automation Partnership will help Customers Combine OT and IT 11
3.4.1 Strategy Analytics View on Rockwell Partnership: Equity Injection, huge sale’s channel expansion and expertise outweigh risks 12
3.5 PTC “State of the Business”: IoT Growth & Partnership Value 13
3.6 How are Companies Using AR for B2B? LiveWorx Insights 15
3.6.1 AR in Healthcare: PTC and Boston Children’s Hospital use AR to Treat ASD 15
3.7 Customer Insights: Start Small, Prepare for Big, Move Fast! 16
3.7.1 Bell and Howell 16
3.7.2 Carlsberg 18
3.7.3 CIMC (China International Marine Containers) 18
3.7.4 Colfax 19
3.7.5 Hirotec 20
3.7.6 TSM 20
4. Conclusions 21
5. How Can We Help You? 22

Figure 1: PTC X-Factory at LiveWorx 2018 7
Figure 2: PTC President & CEO, Jim Heppelmann 8
Figure 3: PTC Creo and ANSYS Discovery Live Demo 9
Figure 4: Mobile Operators and Microsoft Top IoT Vendor Consideration across most markets 11
Figure 5: PTC’s Product Line-up and Ecosystem 12
Figure 6: Sysmex Blood Testing Laboratory Setup with Vuforia AR Overlay 14
Figure 7: The Cleveron and Bell + Howell Pack Robot in Walmart. 17
Figure 8: CIMC Passenger Boarding Walkway 19

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