NTT DoCoMo is a supergiant in diversification and adjacent market activities. DoCoMo’s Smart Life division accounts for around 13% of revenue from consumer content, financial services, insurance, and healthcare. DoCoMo intends on expanding Smart Life to include Utilities and Mixed Reality (XR) as part of its mid-term growth strategy. DoCoMo actively delivers services and solutions which extend beyond IoT in domains such as mobility, agriculture, and manufacturing.
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