The IoT ecosystem is full of unexplored opportunities and yet can be complex to navigate. By analysing and predicting the behaviour of machines in an IoT ecosystem, it’s possible to save money, increase trust and improve customer loyalty. You need insights that show you what your customers think and what they want - including improvements in efficiency and transparency. From this understanding you can shape your strategy, plan for success and make profits. To understand this rapidly evolving market you need access to detailed data and real-world insights from customers, supported by forecasts and analysis that help you understand the implications for your company.