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Author: Gina Luk
Publication Date: Oct 13 2014
Pages: 4
Report Type: Insight, Word

Watching the Watchmakers - Swatch Timex Fossil and Others Under Major Threat from Smartwatches

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Report Summary:

As Smartwatch momentum continues to build, it does so around familiar names from the mobile industry, such as Apple, Samsung, and Sony. Surely, however, there is another side to the Smartwatch story. At what point does it make sense, if at all, for traditional watchmakers such as Fossil, Swatch, and Timex to enter the Smartwatch market? In this Insight we look at smartwatch entry strategies for traditional watchmakers.

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