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Under Armour - A Connected Fitness Update



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Report Summary:

It's been more than a year and a half since Under Armour spent over $500 million on two of the more popular digital health & fitness companies - Endomondo and MyFitnessPal. Those acquisitions were announced only weeks before it announced its Connected Fitness platform. This insight reviews Under Armour's Connected Fitness initiative, the revenue generated by the platform since it was announced, and the landscape of the health & fitness industry.
Table of Contents

  1. Title...................................................1
  2. Under Armour Connected Fitness.........2
  3. Health & Fitness Landscape................5
  4. Conclusion.........................................8

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