Wearables

THE SQUEEZE IS ON - Fitbit's Miss in Q4 '16 was BOTH Apple and Xiaomi's Gain




Please contact us to discuss pricing Contact Us

Report Summary:

Weeks ahead of Fitbit’s full Q4 16 results the #1 wearable vendor globally warned that revenues in the key gift-giving quarter would lag guidance by a glaring 22%. Also in Q4 commoditized Chinese fitness bands drove #2 Xiaomi to record global sales. Apple likewise beat expectations shipping 5.2 million units globally for the #3 spot. This Insight looks at the shifts underway in wrist-worn wearable tech—shifts driven by a race to the bottom on the low end and a burning need on the high end to better integrate with major cloud, content and context platforms in order to stay relevant. (e.g. Google, Facebook, Twitter, Apple, Amazon, Microsoft)



Table of Contents

Executive Summary
Analysis
Conclusions

For more information about our services please contact us or email support@strategyanalytics.com