Due to vastly varying use cases and feature set combinations, the smartwatch industry today continues to be characterized as a highly segmented market with highly segmented product offerings. Key product segments today include Sports-Driven, Technophiles, Life Jugglers, Fashionistas, and Apple-holics. Eventually smart wrist wear will reach an ‘iPhone moment’ where the feature-set will be such that 80%+ of the total addressable market (TAM) aspiring to own. This insight report discusses these trends and details important characteristics of each segment.