This report focuses on the smartwatch and fitness band market and provides consumer insights into:
The research was conducted in five markets – Australia, Brazil, Germany, UK and US in November 2021. Additional countries and deep dives into key issues and specific value propositions and positioning can be undertaken on a project basis.
Xiaomi a Premium Brand for UK Smartphone Buyers?
Fitnessbands Slump -40%
Dec 07, 2022
Smartwatches Return to Double-Digit Growth
Wear OS Hits Highest Smartwatch Level for 7 Years