Q3 '16: Apple: Combating Fitbit with Sports Focused Series 2

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Report Summary:

In Q3 2016 Apple Watch shipments and revenues continued to fall YoY, hovering for the second quarter around the -50% range.  Sequentially, QoQ shipments rose for the first time since Q4 2015, as the refreshed sports and fitness focused Apple Watch Series 2 smartwatch launched in mid-September. Apple is still retaining their first position in the global smartwatch market by both volume and value. Our series of recurring quarterly vendor insight reports covers specific wearables OEMs individually and can be used by hardware vendors, component suppliers, operators, software developers, content developers and other stakeholders to track recent developments and strategies of major wearables players.

Table of Contents

1. Introduction
2. Analysis
3. Data & Charts
4. Conclusions & Recommendations
5. Contacts

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