Q1 '16: Fitbit: Leadership Maintained, Profitability Shrinks

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Report Summary:

In Q1 2016 Fitbit shipments and revenues continued to grow substantially, especially internationally, retaining their first position in the global fitness band market by both volume and value.  Operating income, on the other hand, shrunk this quarter due to front-loaded R&D and Marketing expense for new product launches.  Strategically, platform prominence remains job one for Fitbit.  Each quarter our vendor insight series individually highlights the performance of several select wearables OEMs and can be used by hardware vendors, component suppliers, operators, software developers, content developers and other stakeholders to track recent developments and strategies of major wearables players.

Table of Contents

Executive Summary


Conclusions & Recommendations

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