Author: Steven Waltzer

Publication Date: Oct 28 2015

Pages: 8

Report Type: Insight, Word


Oculus, Samsung & Sony to Jump-Start the Virtual Reality Market in 2016

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Report Summary:

The virtual reality (VR) market is expected to remain niche among hard core gamers and tech enthusiasts for at least the next 3 years. Advances in VR technology, however, will in time enable higher quality experiences at a lower price points allowing VR to emerge as an exciting new content consumption medium for the mainstream. This report dives into the VR device category, analyzing the total opportunity for HMDs (Head Mounted Devices) given the positioning of the top VR players and the experiences they will deliver. The current state of play in the VR content/apps ecosystem is examined along with consumer and developer attitudes from SA’s leading surveys.

Table of Contents

  • Executive Summary

  • Augmented Reality (AR) vs. Virtual Reality (VR) vs. Mixed Reality (MR)

  • Revenue Model for VR

  • VR Head Mounted Display (HMD) Device Outlook/Forecast

  • Top VR HMD Players/Companies

  • VR Content

  • VR App Ecosystem

  • VR Consumer Attitudes & Usability

  • Conclusion

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