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Author: Steven Waltzer
Publication Date: Sep 23 2013
Pages: 3
Report Type: Insight, Word

Nissan Nismo Smartwatch Big Design Limited Reach

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Report Summary:

The wearable device sector is forecasted to grow shipments by 439% in 2013. With smartwatch sales expected to grow an even more robust 600% in 2014, Nissan, an unlikely producer of portable consumer electronics, has decided to play its hand in the smartwatch arena with the Nismo Watch. We believe this product will not see mass-market appeal, but will certainly serve the niche racing community well, and is a shining example of attractive smartwatch design, in contrast to competing watches from Samsung, Sony, and Qualcomm.

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