HealthBox's Laser Focus on Fitness Diehards & Why Platforms like UA Record and Health Magazines Need Each Other

Please contact us to discuss pricing Contact Us

Report Summary:

As HTC looks to new growth engines, Under Armour has leveraged the company’s ODM pedigree to launch HealthBox. The slickly packaged hardware trio includes a fitnessband, strap-on heart monitor and Wi-Fi digital scale, and is narrowly targeted at users willing spend $400 to help achieve/maintain their fitness goals. As Fitbit’s abandonment rate inches higher, HealthBox has been paired with the new UA Record dashboard to sustain engagement with sticky, high TLV users—but is it enough?

Table of Contents

1. Introduction
2. Analysis
3. Charts
4. Conclusions & Recommendations
5. Contacts

For more information about our services please contact us or email support@strategyanalytics.com

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: