Fossil Group Goes All-In on Wearable Tech in 2017

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Report Summary:

The smartwatch sector is expected to rebound to grow 43% in 2017 after slower 1% growth in 2016.  With plans to launch some 300 wearable products this year alone, Fossil Group, the well-known US fashion brand, has big ambitions for 2017 in connected wristwear. This week at Baselworld 2017 Fossil showcased a bevy of new models— both under its own name as well as its family of recognizable fashion sub-brands including Michael Kors, Kate Spade, Emporio Armani, Diesel, Skagen and DKNY.  Fossil Group stands to gain share of the connected wristwear market in 2017 at the expense of current revenue leaders Apple and Fitbit. The question is just how far Fossil’s established deep retail distribution networks will take them in garnering significant share points from the consumer tech giants?


Table of Contents

1. Executive Summary
2. Hybrid Connected Watches
3. Android Wear Smartwatches
4. Smartwatch Distribution Channel Shift
5. Conclusions & Recommendations

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