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Author: Gina Luk
Publication Date: Apr 17 2014
Pages: 6
Report Type: Insight, Word

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Consumers Favor Apple and Samsung over Sony and Google for Wearables

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Report Summary:

Strategy Analytics conducted a survey on consumer attitudes to wearable devices early in 2014. Participants from six major consumer electronics countries were asked for their interest level and opinions on a variety of wearable devices and issues. In this Insight we discuss key consumer attitudes for a market that will grow over 400% by 2018.

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