Apple Watch Outsells Entire Swiss Watch Industry in 2019

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Report Summary:

Our new research shows Apple Watch outsold the entire Swiss watch industry by a huge margin worldwide in 2019. Apple’s blend of cool design, user-friendly tech and slick marketing have proved a big hit with consumers around the globe. Swiss watch players, like Swatch, have badly missed the transition from analog wristwatches to digital smartwatches.
Table of Contents

1. Introduction
2. Analysis
3. Apple Watch vs. Swiss Watches by Shipments
4. Conclusions & Recommendations
5. Contacts

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