VALUE SHARE: Global Fitness Band Revenue and ASP by Vendor by Price Tier : Q1 2023

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Report Summary:

Global fitness band industry revenues slowed their rate of declines last quarter, dropping by just 17% in Q1 2023 (after dropping 30% - 45% during each of the prior 6 quarters).  This marks 3 years running of quarterly fitness band revenue declines amid macroeconomic weakness and geopolitical uncertainty. Prices have reversed course back to ASP declines due to commoditization at the low-end, and shrinking volumes at the high-end, after briefly ticking upward slightly last year due to unrelenting inflation.  Consumers are trending toward more fully featured wrist-based devices like smartwatches and feature watches over fitness bands. Leading fitness band vendors include Fitbit, Garmin, Honor (newly added to the tracker this quarter), Huawei, and Xiaomi. This report tracks quarterly global fitness band shipments, wholesale pricing, PRICE-TIERS, and revenues for all major vendors from 2016 to 2023.
Table of Contents

1. Title
2. Contents
3. Analysis
4. Fitness Band Value Metrics
5. Fitness Band Value Share
6. Q1 2023 by Price-tier
7. Q4 2022 by Price-tier
8. Q3 2022 by Price-tier
9. Q2 2022 by Price-tier
10. Q1 2022 by Price-tier
11. Q4 2021 by Price-tier
12. Q3 2021 by Price-tier
13. Q2 2021 by Price-tier
14. Q1 2021 by Price-tier
15. Q4 2020 by Price-tier
16. Q3 2020 by Price-tier
17. Q2 2020 by Price-tier
18. Q1 2020 by Price-tier
19. Q4 2019 by Price-tier
20. Q3 2019 by Price-tier
21. Q2 2019 by Price-tier
22. Q1 2019 by Price-tier
23. Q4 2018 by Price-tier
24. Q3 2018 by Price-tier
25. Q2 2018 by Price-tier
26. Q1 2018 by Price-tier
27. Q4 2017 by Price-tier
28. Q3 2017 by Price-tier
29. Q2 2017 by Price-tier
30. Q1 2017 by Price-tier
31. Q4 2016 by Price-tier
32. Q3 2016 by Price-tier
33. Q2 2016 by Price-tier
34. Q1 2016 by Price-tier
35. Definitions
36. Methodology
37. Contacts
38. Pivot Table
39. Flatfile

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