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VALUE SHARE: Global Fitness Band Revenue and ASP by Vendor by Price Tier : Q1 2017



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Report Summary:

Global fitness band industry revenues fell swiftly to US$556 during Q1 2017, as consumers flocked toward more fully-featured smartwatches during the quarter. Fitbit again maintained top position as the largest vendor by revenue and the market remains a duopoly situation between Fitbit and Xiaomi and the high and low ends respectively.  This report tracks quarterly global fitness band shipments, wholesale pricing, and revenues for the major vendors starting from Q1 2016. Global fitness band vendor market share by price-tier, and global revenue-share tracking by PRICE-TIER, for all major vendors are also included. This report is a vital tool for monitoring the financial health and tiered market share of leading brands such as Fitbit, Xiaomi, Samsung, Jawbone, Garmin, Misfit and others.


Table of Contents

1. Title
2. Contents
3. Analysis
4. Fitness Band Value Metrics
5. Fitness Band Value Share
6. Q1 2017 by Price-tier
7. Q4 2016 by Price-tier
8. Q3 2016 by Price-tier
9. Q2 2016 by Price-tier
10. Q1 2016 by Price-tier
11. Definitions
12. Methodology
13. Contacts
14. Pivot Table
15. Flatfile

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