Fitness Band shipments in the third quarter of 2016 grew +15% YoY though fell short of market expectations on the high end as the fitness band market shows clear signs of commoditization. Fitbit was once again the #1 fitness band vendor globally in Q3 though has failed to innovate beyond hardware on the ecosystem side to excite users. On the low end, Xiaomi retained the #2 spot in Q3 with a more globally competitive product mix though slipped -7.5% YoY. Our report tracks global fitness band volume and share by hardware vendor by quarter by region. It can be used by device makers, component suppliers, operators, software developers and other stakeholders to determine the size of the fitness band market worldwide. 

1. Title
2. Contents
3. Analysis
4. Global
5. North America
6. Western Europe
7. Asia Pacific
8. Central & Latin America
9. Central & Eastern Europe
10. Africa Middle East
11. Definitions
12. Methodology
13. Contacts