Global Fitness Band Vendor Market Share by Region : Q1 2017

Please contact us to discuss pricing Contact Us

Report Summary:

Fitness Band shipments in the fourth quarter of 2016 declined for the first time ever by -13% YoY as smartwatches showed stronger growth in the quarter and finally began a fitness band cannibalization trend.  Xiaomi remained roughly flat YoY, but overtook Fitbit for the first time ever this quarter to claim the #1 spot as demand again shifted towards lower price tiers. Fitbit saw weaker consumer demand this quarter and was de-throned as both the fitness band and wearable market leader, falling to second position. The company is losing ground to rivals like Apple and it desperately needs new products in smartwatches and fitness bands to arrest the slide. Our report tracks global fitness band volume and share by hardware vendor by quarter by region. It can be used by device makers, component suppliers, operators, software developers and other stakeholders to determine the size of the fitness band market worldwide.

Table of Contents

1. Title
2. Contents
3. Analysis
4. Global
5. North America
6. Western Europe
7. Asia Pacific
8. Central & Latin America
9. Central & Eastern Europe
10. Middle East & Africa
11. Definitions
12. Methodology
13. Contacts
14. Pivot Table
15. Flatfile

For more information about our services please contact us or email support@strategyanalytics.com
Buyer Research

Xiaomi a Premium Brand for UK Smartphone Buyers?

Find out more


  • This report is available for individual purchase.
  • US and global visitors can buy this report for $4899.
  • UK visitors will be charged £3600.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left