Global fitness band sales will see sustained growth of +17% in 2016, will level out in 2017 and 2018 be in decline from 2019 as smartwatches become more popular and start to more aggressively market towards fitness-focused consumers (such as the Apple Watch Series 2 Nike+). Demand is being driven by both entry-level models in emerging markets like India, and smartwatch-like devices (unable to run apps), such as the Fitbit Blaze in mature markets like the US. Leading brands across the category include Fitbit, Samsung, Xiaomi and others. Our report forecasts global fitness band sales by 6 regions, including North America, Western Europe and Asia Pacific, from 2012 to 2022.