Apple Watch Shipments by Model : Q4 2016 to Q4 2022

Report Summary:

Apple Watch shipments worldwide reversed course again this quarter returning to YoY declines, after double digit growth in Q3, preceded by shrinking volumes in Q2 (for the first time since 2016). The SE (2nd gen) led sales in Q3 as consumers reign in discretionary spending amid macroeconomic headwinds.  The Series 8, SE (2nd gen), and Ultra had their first full quarter of sales in Q4, after launching at the tail end of Q3. Apple also dropped the Series 3 from the lineup when the new models launched, which combined with the addition of the Ultra, has driven ASPs upwards. Cellular penetration is rising notably from Q4 due to the Ultra being exclusively cellular. This report details global shipments for every Apple Watch model from Q4 2016 to Q4 2022.
Table of Contents

1. Title Page
2. Table of Contents
3. Analysis of Key Trends
4. Apple Watch Shipment by Model
5. Methodology
6. How Can We Help You
7. Analyst Contacts

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