Apple Watch Shipments by Model : Q4 2016 to Q1 2023

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Report Summary:

Apple Watch shipment volume declined YoY for the second consecutive quarter in Q1 2023, after double digit growth in Q3 2022, preceded by shrinking volumes in Q2 2022 (for the first time since 2016). While volumes declined, revenues actually rose YoY during the quarter due to the addition of the higher priced Ultra and discontinuation of the lower priced Series 3 driving up total Apple Watch ASP. The Series 8 led sales and cellular penetration is rising notably from Q4 due to the Ultra being exclusively cellular. This report details global shipments for every Apple Watch model from Q4 2016 to Q1 2023.
Table of Contents

1. Title Page
2. Table of Contents
3. Analysis of Key Trends
4. Apple Watch Shipment by Model
5. Methodology
6. Analyst Contacts

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