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Connected Computing Devices

Apple Goes Cheaper to Rekindle Tablet Demand

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Report Summary:

Apple’s market share has been in decline for six years and the company has been unable to spark replacement of millions of older iPad 2 devices still being used, mostly for entertainment. Instead of a big innovation in tablet technology, Apple answered this challenge on Tuesday, March 21, with a significant price drop on the iPad Air, adding a faster processor, and changing the name back to “iPad.” In this report, we explore whether this is the right solution for the market.
Table of Contents

1. Analysis
    1.1 An iPad by Any Other Name
    1.2 iPad mini Line-up Going Mini
2. Conclusions and Implications
3. Contact Information

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