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Connected Computing Devices

Preliminary Global Tablet Shipments and Market Share: Q3 2017

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Report Summary:

Apple had been on a run of 13 quarters of declining year-on-year shipments, but with solid Q3 2017 results, the company just strung together two straight quarters of year-on-year growth. During Q3 2017, Huawei and Amazon also kept up their pace of strong gains in their respective corners of the Android market, while Lenovo bounced back to positive growth with good footing in the Android and Windows segments. Despite this progress, Android market leader Samsung posted negative shipment growth in Q3 2017 and the overall tablet market still declined by 5% year-on-year. Is a recovery underway or is this just consolidation in the midst of a longer period of market contraction? Can other vendors change their strategies to push the market back into positive territory?

This is why strategies must change to unlock greater market growth and reach customers whom are hiding in plain view but are unimpressed with their current choices. By determining how competitors are positioned in the market, how to improve tablet portfolio/pricing, and which channels can improve market performance, industry players can be empowered to successfully approach the market and find the right customers.

This report addresses these questions and contains quarterly global tablet shipments by Operating System from Q1 2010 through Q3 2017. Platforms covered include iOS, Android, and Windows. Q3 2017 global vendor market share is also included for the top five vendors. This report updates and supersedes Preliminary Global Tablet Shipments and Market Share by Operating System: Q2 2017 published in August 2017.

Table of Contents

1.   Title
2.   Contents
3.   The Story - Tablet Market Recovery Underway or a Consolidation Around Apple, Huawei, and Amazon?
4.   Analysis
5.   Data - Total Tablet Shipments by Operating System
6.   Definitions
7.   Methodology
8.   Country Coverage
9.   How Can We Help You?
10. Contacts
11. Pivot Table
12. Flat File

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