Global Tablet shipments for Q1 2016 fell to 46.7 million units, down 10% annually from
51.9 million in Q1 2015 and down 33% sequentially on low seasonality from 69.6 million units in Q4 2015. Apple retained the top spot among all branded vendors with 22% market share. Among branded vendors, Samsung and Microsoft retained their top spots in the Android and Windows Tablet markets, respectively.
This report contains quarterly global tablet shipments, values, and average selling prices (ASPs) by major vendor and by operating system from Q1 2010 through Q1 2016 with an estimate for Q2 2016. Regions covered include North America, Western Europe, Asia Pacific, Central & Latin America, Central & Eastern Europe, and Africa & Middle East. This report updates and supersedes Global Tablet Vendor & OS, Unit & Value Market Share by Region: Q4 2015.