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Connected Computing Devices

Will Apple Hit Amazon Where it Hurts With An iPad Nano



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Report Summary:

In 2010 Apple introduced the world to the iPad, a device that has exploded in popularity, selling more than 60 million units to date. Many companies have tried to duplicate this but have had only limited success with Apple retaining the majority of market share, especially in the 10 inch device segment. Amazon, Barnes and Noble, and others have had some success with lower-priced 7 inch models, leading to a largely bifurcated market. Will Apple create a 7-8 inch iPad, and perhaps dominate the 7-8 inch segment as well? If so, how many would sell and what would the consequences be for Amazon and Barnes and Noble?

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