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Connected Computing Devices

Top Strategies and Triggers to Induce Tablet Replacement

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Report Summary:

No one really needs a Tablet; they don’t solve pressing problems that consumers experienced before their release and most were more than happy with their laptops. Yet, people have bought almost one billion of them in five years. Why? Because they address a desire, a want, and an aspiration; they make life more pleasurable and easier. As we approach 2016 much of the low-hanging fruit has been picked and Tablet growth has stalled. The Tablet ecosystem now has to adjust to address the still huge potential market. This report outlines the top 10 strategies to trigger the next billion unit sales.

Table of Contents

1. Executive Summary
2. Replacement Cycle Dynamics
   2.1 The Good News
   2.2 The Bad News
   2.3 The Solution
3. Modifying the Mobility Value Proposition
   3.1 Selling the Need for Cellular Tablets
   3.2 Cellular Tablet Premium
   3.3 Tablet Data Plans
   3.4 Embedded SIM (eSIM)
   3.5 Mobile Device Bundling
   3.6 Promotion and Advertising Connected Tablets
4. Enhancing Entertainment Functionality
   4.1 Fixed Device Bundling
   4.2 Mobile TV
   4.3 4K Ultra HD (UHD) Display
   4.4 Cloud Gaming
5. Enabling Technologies to Trigger Further Adoption
   5.1 Device Innovation
   5.2 3D Cameras
   5.3 Projectors
   5.4 Stylus or Pens
   5.5 Wireless Charging
   5.6 Far Greater Processing Power—Putting Tablets on Par with PCs
   5.7 Enabling Voice Control
   5.8 Foldable/Bendable Displays
6. New Usage Models
   6.1 Enterprise Usage
   6.2 2-in-1 Detachable Tablets
   6.3 Smart Home Control
7. Implications and 10 Recommendations
8. Contact the author of this report

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