Connected Computing Devices



Tablet Vendor Competitive Positioning Part 1 Consumer Proposition Differentiators



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Report Summary:

In this first report on tablet competitive positioning, we outline a framework for examining the competitive environment for tablets, using a traditional differentiation, cost and segment breadth positioning matrix. We categorize the important proposition differentiators of tablets and use our recent primary research to quantify the addressable market and price-tier skew associated with key attributes. These attributes are placed on the positioning matrix to see where opportunities for differentiation might lie. In part 2 of this series, we examine specific vendors and their competencies against these differentiators, and show some examples of how they may capture new opportunities using the positioning matrix.

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