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Author: Martin Bradley
Publication Date: May 24 2011
Pages: 24
Report Type: Report, Word

 Connected Computing Devices

Tablet Competitive Positioning (Part 2) Vendor Competencies & Differentiation Opportunities

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Report Summary:

In this second report on tablet vendor competitive positioning, we build on the analysis of consumer proposition differentiators in part 1 and review how 12 vendors from the consumer electronics, mobile and PC industries can address them. We show examples of the way a vendor from each industry group could evolve its proposition by focusing on new differentiation opportunities to help achieve sustainable competitive advantage.

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