Author: Eric Smith


Publication Date: Mar 22 2019


Pages: 17


Report Type: Regional Data Table, Excel



 Connected Computing Devices

Slate Tablet and Detachable 2-in-1 Price Tiers by Units, ASP, Value & by Operating System Forecast by Region 2010 - 2023: H1 19 Update




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Report Summary:

Tablet ASPs are actually on the rise thanks to wider adoption of premium Detachable 2-in-1s like Surface, iPad Pro, and dozens of other PC-grade tablet models for enterprise and prosumers. However, many of the best selling Detachable 2-in-1s by major vendors are far into premium territory. There is only so much appetite for such expensive devices. Furthermore, only a few vendors appear to have the brand image to sell $2000+ Foldables and few consumers have the disposable income to grow this segment until prices moderate.
There is still tremendous potential for vendors to stake out the middle of the market where Detachable 2-in-1s can best compete for PC replacement and still command healthy revenues in relation to basic slates. We believe that vendors must seriously evaluate whether it makes sense to compete in every segment or if a more targeted strategy would maximize profitability as new Detachable 2-in-1s running Windows on ARM-based processors and Chrome Detachable 2-in-1s develop in 2019 and beyond. Differentiated products with 5G connectivity or foldable (and in the future, rollable) screens provide hope for higher prices and profit margins, but competition will be fierce with incumbent players like Samsung, Huawei, and eventually Apple.
 
This report addresses Tablet market value, unit sales, and ASPs by price tier by 2 form factors (Slate and Detachable 2-in-1) for the 6 regions of North America, Western Europe, Asia Pacific, Central & Latin America, Central & Eastern Europe, and Middle East & Africa as well as the global total for the years 2010 to 2023. This report is published during Q1 2019, following actual Q4 2018 results. It updates and supersedes the "Slate Tablet and Detachable 2-in-1 Price Tiers by Units, ASP, Value & by Operating System Forecast by Region 2010 - 2022: H2 18 Update" report published in November 2018.


Table of Contents

  1. Title
  2. Contents
  3. Executive Summary - The Premium Tablet Market Is Hot but Can It Continue to Grow?
  4. Analysis
  5. Data - Total Tablet Price Tier Shipments, Revenue, and Average Selling Price (ASP) by Region
  6. Data - Total Tablet Price Tier Shipments by Operating System by Region
  7. Data - Slate Tablet Price Tier Shipments, Revenue, and Average Selling Price (ASP) by Region
  8. Data - Slate Tablet Price Tier Shipments by Operating System by Region
  9. Data - Detachable 2-in-1 Price Tier Shipments, Revenue, and Average Selling Price (ASP) by Region
  10. Data - Detachable 2-in-1 Price Tier Shipments by Operating System by Region
  11. Definitions
  12. Methodology
  13. Country Coverage
  14. How Can We Help You?
  15. Contacts
  16. Pivot Table
  17. Flat File

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