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Connected Computing Devices

Q4 15 Apple: iPad Pro to the Rescue?

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Report Summary:

The fourth quarter of calendar year 2015 debuted Apple’s iPad Pro, resulting in a 5% year-on-year increase in wholesale iPad ASPs as overall iPad shipments fell 21% during the same period. Focusing on enterprise and prosumers will pay off for Apple but what must the company do to stop the double-digit slide in iPad volume?

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