Connected Computing Devices

Preliminary Global Tablet Shipments and Market Share: Q4 2018 Results




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Report Summary:

The tablet market has been contracting since 2015, raising questions of whether this is a market at the end of its life cycle. In a down market, several vendors have increased their tablet shipments in 2018 by lowering prices or riding high on new model releases. In Q4 2018, Apple, Samsung, Huawei, and Microsoft all showed very positive unit shipment and revenue growth. The global tablet market declined 1% year-on-year in Q4 2018 and shipments of Android and Windows tablets fell. Is this the turning point for the tablet market to move back to growth or just a blip on the radar?
Vendor strategies must change to unlock greater market growth and reach customers whom are hiding in plain view but are unimpressed with their current choices. By determining how competitors are positioned in the market, how to improve tablet portfolio/pricing, and which channels can improve market performance, industry players can be empowered to successfully approach the market and find the right customers to ultimately grow revenues and profit.
This report contains quarterly global tablet shipments by Operating System and Top Five Vendors from Q1 2010 through Q4 2018. Platforms covered include iOS, Android, and Windows. This report updates and supersedes the Preliminary Global Tablet Shipments and Market Share: Q3 2018 report published in November 2018.


Table of Contents

  1. Title
  2. Contents
  3. The Story - Reflecting a Recovering Tablet Market, Samsung Breaks 19-Quarter Tablet Decline to Post 7% Growth
  4. Analysis
  5. Data - Total Tablet Shipments by Operating System
  6. Data - Top Five Tablet Vendors by Shipments in Q4 2018
  7. Definitions
  8. Methodology
  9. Country Coverage
  10. How Can We Help You?
  11. Contacts
  12. Pivot Table
  13. Flat File

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